CRMplus is a tool to capture Customer Lifetime Value. The current CRM process captures the value during purchase and service phase only (Customer Current Value). CRMplus enables customer engagement and value capturing before and after property purchase (Customer Lifetime Value). Brands will want to spend more time engaging and dialoguing with customers who have a higher Customer Lifetime Value. CRMplus is capable of capturing and integrating different data fields, providing an up-to-date, 360o view of the customers. CRMplus is designed for corporation with the intention of constantly engaging and providing personalized services to the brand communities.